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By igo | 09-03-2023

Sales incentives are a time-tested practice. A voucher, cash bonus, company lunch or a gift basket are all ways for a company to show its employees they value the work they’re putting in. Some view...

By igo | 01-03-2023

Silo working can be a problem in any kind of organisation, but it has become increasingly common in recent years. This is especially problematic in marketing teams when direct colleagues are...

By igo | 08-02-2023

Customer retention is one of the most critical components of a successful B2B business. A loyal customer base not only helps you to increase your sales and revenue, but it also provides a foundation...

By igo | 31-01-2023

There’s a key truism in customer retention: “a good customer experience is never forgotten.” If your customers have a memorable experience, they are more likely to return, tell their friends or...