In an article last year we discussed the dangers of wiping whole channels from your marketing strategies and highlighted some ways you could grab your direct mail by the scruff of the neck to demand it work harder for you. Study after study continues to show that despite all the hype around digital channels, when it comes to evoking action, direct mail still delivers.
Don’t allow your self be blindsided by a “cheap” stand alone digital campaign. By using direct mail smarter, by segmenting your database, using PURLS, or attaching an incentive like an eftpos gift card, you can increase your response rates, drive visitors to your web, evoke trust and get longevity that no other medium can provide
Check out our infograph on peoples behaviour and attitude after receiving direct mail from a company or brand of interest to them: