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Direct Mail is NOT Dead

Even in an increasingly digital world, direct mail continues to be an effective part of any integrated marketing campaign. Unlike digital tactics, direct...

9 Signs You’re Ready for Marketing Automation

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Marketing automation can transform a company and catalyze growth, but using the software isn’t as easy as it looks in the demos. In fact, 85% of B2B...

A/B Testing: The Scientific Approach to Marketing

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For me, A/B testing is kind of like your 6th grade science fair project. Gone are the days of testing how temperature affects bouncy balls or how to blow...