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| Current Research |
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This page links you to recent research we have identified relevant to Direct Marketing today. When the words Direct Marketing are used, we are talking in the broad sense, thereby including Mail, Web, eMail, SMS and Telemarketing communication channels. Many research papers refer to integrated Direct Marketing. This is the use of multiple Direct Marketing Channels to optimise overall response rates and conversion. Often research papers referred to on this page may have to be purchased. These are normally the most impartial, as they have not been sponsored by a particular organisation. Integrated Direct Marketing Channels Provide Best Marketing Results – July 2009 |